You may have heard the phrase, “The more you create backlinks for your website, the higher your chances of ranking are.” And this was somewhat true till the pandemic. Post-pandemic, things have changed, algorithms are smarter than ever. Is link building still worth investing your time and money in? Let’s talk about it in this blog.
So, What Exactly is Link Building?
Okay, let’s clear the air first.
Link building is simply getting other websites to link back to your site. Imagine if 10 different people told you about the same restaurant. You’d probably trust that place, right? Google does the same thing. When more sites link to yours, Google thinks, “Hmm… this must be trustworthy” and starts pushing it higher in search results.
How It Worked Before (And What’s Changed Now)
A few years back, SEO folks were building links like crazy. Some even bought thousands of cheap links. It worked back then.
But now, Google is much smarter. The algorithm can easily catch fake or low-quality links. Instead of boosting your site, they can actually harm your rankings.
Today, it’s more about quality over quantity. One link from a trusted, relevant website is worth more than 100 random ones.
Why Link Building Still Matters in 2025
Link building is not dead. It has just evolved.
Think of it like making friends in your industry. The more trustworthy websites mention you, the more your credibility grows online.
- It boosts your domain authority
- It brings real referral traffic
- It improves your brand visibility
- And yes, it still helps your rankings
So yes, it’s still worth it, but only when done the right way.
How to Do Link Building the Right Way
If you’re thinking “Okay… but how do I actually do it?” then here’s a simple plan:
- Create useful content that people would actually want to share
- Guest posting on reputable websites in your niche
- Build relationships with bloggers, journalists, and industry experts
- List your business on trusted local directories
- Use social media to spread your content and attract natural links
Focus on building relationships, not just links. That’s what matters in 2025.
At Branding Mart, we help brands grow their online presence with smart SEO strategies that actually work. We focus on building long-term trust and authority for your business. If you’re planning to boost your website’s SEO and want a clear, honest roadmap, our team can help you get there, as we are the best Online Marketing Agency.
Common Link Building Mistakes to Avoid in 2025
Okay, let’s talk about the part nobody really warns you about, the mistakes of creating links.
Most websites fail at link building, not because it’s hard, but because they do it wrong.
Here are some preventions:
- Buying bulk backlinks from shady sites
- Over-optimized anchor text
- Linking from irrelevant sites just to get numbers
- Ignoring your own site’s content
- Not tracking your links (you need to know which links are actually working)
Fix these, and you’ve already done better than half of your competition.
Link Building and E-E-A-T: Why It Matters
In 2025, Google is obsessed with something called E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
And guess what? Link building affects all of these.
- A link from a trusted, experienced author boosts your expertise
- Links from reputed industry sites boost your authority
- If trusted websites mention your brand, it increases trustworthiness
So link building isn’t just about SEO anymore. It’s about building your brand’s reputation online.
Final Thoughts
So is link building worth it in 2025?
Yes. 100%. But only when you’re patient and genuine about it. Think of it like growing a plant. If you water it regularly and care for it, it grows strong. But if you try shortcuts, like using fake plastic leaves, it won’t work. Google will know. So take it slow. Build real connections. Offer real value. That’s the only link building that actually works now.
